Jesse and I have known each other in two of my lives. We first met back in the early Web 2.0 days, before social media screwed this world up beyond repair and I was a strategist at Ogilvy. We were both regulars in the corporate advertising and digital media scene in NYC (Yes. That was a thing. Look it up. It’s interesting AF. In fact, Taylor Lorenz recently wrote a book about all of it)

Jesse is an innovator. The dude has been bringing digital and social marketing to hip-hop since the jump. Look at me; thinking about my life in NYC, talking about NYC and hip-hop, and I’m already code-switching. So, it was a real honor and premium assignment/opportunity to update his headshots and social imagery for his move to Miami. We discussed the looks, came up with a handful of concepts, and did the thing.

Jesse is an inspiring guy to me. I see his hustle, his appreciation for art and technology, and more than anything, his overwhelmingly positive attitude and outlook about everything. Everything. You will never see him sweat… unless he’s on the tennis court.

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